Overview

Raíz combines a plug-and-play hardware device with a platform that tracks temperature, humidity and CO2, automates equipment through rules, and turns every cycle into a cost and yield report. The goal was to build an identity and a landing page that felt as precise as the product: a confident, tech-forward brand rooted in the world of cultivation, with a clear message from the first scroll: your room, under control, in real time.

Challenge

The audience runs serious indoor operations but often manages them with spreadsheets, scattered apps and guesswork. Raíz needed to communicate four distinct tools (monitoring, rule-based automation, phase strategies and harvest reports) without overwhelming growers or sounding like generic agtech.

Solution

I built a system around deep greens and an electric lime that bridges plant and technology, paired with a clean grotesk and a leaf-shaped symbol that also lives on the device itself. Each feature gets its own card with a small, functional UI snippet (live readings, an active rule, a cycle timeline, grams per square meter) so the product explains itself visually.