Campaign Systems
An editorial system for SneakerHouse's social channels that blends the look of a magazine with the pace of a news outlet, using Swiss-inspired compositions so the entire feed speaks with one voice.
Overview
SneakerHouse needed a feed that felt like its own media outlet rather than a product showcase. The approach was to treat every post as an editorial piece: releases, drops and sneaker culture news presented with the hierarchy and rhythm of a news portal, but with the visual care of a magazine.
Challenge
A sneaker feed has to hold product shots, announcements, news and community content, and each format tends to pull in its own direction. The challenge was to find a language strong enough to unify all of it, yet flexible enough to support a steady posting schedule without every piece looking like the last one.
Solution
I built a system rooted in Swiss design: strict grids, typography as the lead, clear hierarchies and generous space around the imagery. The compositions borrow from editorial and journalistic language, such as headlines, decks and numbering, so each post reads like a news story or a cover. The result is a cohesive feed that, seen as a whole, works like a publication with its own identity.
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